What makes a good Instagram account — and what is it really for a food brand in 2026? Nora Barault (head of the media platform Le Guide Ultime, 1.3M followers) and Clémentine Toutain from the communications agency Divinemenciel share their insights, discussing editorial strategy, high-performing formats, posting rhythm, creativity vs. authenticity, moderation, and performance measurement — to understand what makes an account truly useful, and how to turn attention into brand awareness, traffic, and sales.
