Exhibit
differently

Marseille, an iconic city of the Mediterranean basin

The 2026 edition highlighted equipment for restaurants and hotels, collective catering, fine grocery products, food products, bakery and pastry, and snacking, while also introducing new sectors linked to hospitality and the Mediterranean art of living. With over 17,000 establishments and 350,000 rooms in the Mediterranean region, the area represents a promising market for innovation and sector development. Collective catering alone accounys for several billion euros and serves as a strategic lever for suppliers and distributors.
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€350 Billion

Turnover of the foodservice sector in Southern Europe, currently undergoing major transformation toward sustainable, local, and innovative offerings.

63%

of consumers in the Mediterranean region seek local and artisanal products in their food choices.

60%

of the hotel offering is concentrated in France, Spain, Italy, and Greece.

500 000

restaurants are located around the Mediterranean basin.

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2026 exhibitors

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S12

SYBA - GLACES VEGETALES

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Networking

Boost your visibility and opportunities with our mobile app! Before the show, identify and connect with visitors who matter to your business. During the event, schedule targeted meetings and scan badges to capture as many leads as possible. After the show, retrieve all your contact data to keep the conversation going and turn your connections into business opportunities.
Sirha Connect

E-invitation

Easily invite your prospects and clients to meet you at the trade show with our dedicated platform. Create personalized e-invitations in just a few clicks, track deliveries in real time, and measure the impact of your campaign. A key tool to boost your visibility and drive qualified traffic to your booth.